“The achievement of excellence can only occur if you are brave enough to take risks. If we are all thinking alike, then no one is thinking.” 
In his role as President and CEO of Mexcor, Eduardo takes an innovative and unconventional approach in the market and is able to communicate with suppliers on a keener level than his peers, having had the distinct advantage of a 25-year head start in the industry thanks to his family’s strong roots in the distilling and distribution business since the 1940’s. Thanks to a lifetime of industry awareness, Eduardo has developed an acute sense of what works and what doesn’t and a special talent for understanding and aligning with national and international market demands. For over 15 years, his success is found in bringing efficiencies together through brand development, logistical operations, teambuilding, and strong relationships with customers and suppliers.

Eduardo Morales

Chairman/CEO Mexcor
“Discipline is the one thing necessary to achieve any goal worth having.” 
Mr. Quintanilla has worked with Mexcor since earning his BBA in Marketing Cum Laude and BBA in Management Cum Laude in 2005 from the University of Texas in San Antonio. Chris has climbed through the ranks from Merchandiser, to Sales Representative, to Key Account Manager, to District Manager Houston, to Texas State Sales Manager, to finally Chief Sales Officer. Having worked at every level within the sales structure of the organization, he has been able to truly get a picture of the business and the industry from the grass roots all the way to the top levels. Also, growing up his formative years in Mexico City, Chris is fully fluent in Spanish and the Mexican culture which also gives him an international perspective of the business which works well with a company who has a strong presence with Hispanic and international brands. Chris’ goal is to continue to offer truly innovative brands and offer true value to our great customers and build the best sales team in the business.

Chris Quintanilla

Chief Sales Officer
“Coming together is a beginning. Keeping together is progress. Working together is success.” 
Mr. Kliever joined Mexcor in 2018 as Chief Financial Officer. He brings over 25 years of broadline foodservice, supply chain and wholesale distribution experience to compliment the Mexcor family of businesses. Scott graduated from Truman State University with a Bachelor of Science degree in Finance and a minor in Accounting. He further continued his education with a MBA in Accounting from Lindenwood University. Scott began his career working at his family owned customized distribution and freight brokerage business. Here he learned from the ground floor the operations and administration side of a successful million square foot distribution facility. He was very instrumental in starting up a new customized repacking process and delivering value added services to national customers. Scott then started his 20-year career at Sysco. He teamed up to start up one of Sysco’s first fold out facilities, helped organize relocation to a state of the art distribution center and was the first implementation of hydrogen fuel cells and mini load rack systems. Scott helped bring technology, efficiencies and operational accountability change to the private equity Merchants organization. A path to continue delivering excellent service and outstanding customer experience.

Scott Kliever

Chief Financial Officer
“Minds Are Like Parachutes. They Only Function When They Are Open” – unknown 
Santosh likes to keep on top of the rapid change in technology occurring now and how it is dramatically changing consumer behavior. His passion is creating value and improving human experience – for as many people as possible… some people call that ‘marketing.

’With is Bachelor’s in Electrical/Digital Engineering, a minor in Mathematics, a minor in Computer Science from UH, he is sometimes considered a tech nerd as it seems he had zero social life in college. But after a 4-year stint at Royal Dutch Shell, and a RICE MBA, Santosh managed to balance his nerdiness with some practical, real world experience by alleviating the demands placed on mothers worldwide.

As International Brand Manager for Pampers, a Procter & Gamble Brand, he brought relief to millions of moms by introducing them to Pampers Diapers. Santosh played a key role in keeping millions of babies drier and happier. Santosh has had many adventures since P&G.

Now, Santosh brings his zeal in helping Mexcor reach more people with exciting & distinctive beverages to elevate their experience, one sip at a time.

Santosh Varughese

Senior Vice President – Marketing
“Operational decision making starts with a basic checklist: Is it good for the Company? Is it good for the Employee? Most importantly is it good for our Customer?” 

Billy Brodanx has learned the distribution business from the ground up, getting his hands dirty performing every job in the spectrum of Operations. Brodanx has over 30 years of Managing different departments including Warehouse, Transportation, Maintenance, Security and Safety. The most recent experience as the VP of Operations at a Fortune 100 company supervising 350 employees, shipping and receiving 100,000 cases a day to 1700 customers. He is always searching for better innovative ways to achieve operation efficiencies partnering with suppliers and customers.

Billy Brodnax

Director of Operations
“Enthusiasm Matters.” 

Mr. Pettie joined Mexcor in 2008 as a Regional Manager for 18 States. Currently serving and supporting Distributors in 43 States, Regional Managers and Brokers in the role of National Sales Manager. Mr. Pettie has 28 years in the On-Premise channel and was one of Mexcor’s initial customers in 1999.

Chris Pettie

National Sales Manager
“Just do. Do your job, do it well, do it with pride, and passion. Take initiative, and let the numbers speak for themselves.” 

Mr. Morgan began with Mexcor as an entry level Sales Representative, during which time, he consistently exceeded the expectations of his peers and supervisors. Shortly after, Mr. Morgan was promoted to South Texas District Sales Manager where he coached and developed Sales Executives to Sales Managers, teaching them to develop a strong and cohesive team. His attention to detail and pursuit of perfection propelled Dave Morgan from an entry level Sales Executive, to South Texas District Manager, to his current position of General Manager of Texas. Mr. Morgan has his Bachelors of Arts from the University of Texas at San Antonio.

Dave Morgan

General Sales Manager of Texas
“Life is what you make it” 

For Mr. Alexander, business is about family, and family is about business. Mr. Alexander was mentored by an entrepreneurial father, John Alexander, who escaped Cuba and threw himself into building several Miami distribution businesses. In the process, John Alexander and his wife Ana Maria inspired a strong work ethic in Nicholas. That ethic drove many of Nicholas’ accomplishments, including a golf scholarship to Spring Hill College in Alabama. After two years, Miami and family drew him back to South Florida. He completed his business degree at FIU with cum laude honors and worked in an accounting firm while attending classes. A return to the family business followed. He then launched a Cigarette distribution company with his Father, and drove the business to upwards of 2 million in monthly revenue in the state of Florida. He later moved on to launch his family wine and spirits import and distribution company in Miami. Since February 2016 Mr. Alexander has been Director of Operations/Sales at Mexcor Distributors of Florida.

Nicholas Alexander

President of Mexcor Florida
Make joy your job and your job will become joy. – Will Bowen 
Joe is a 40 year veteran in the Liquor Industry. He joins Mexcor as Director of Business Development.
He comes to us after serving as Vice President of Mango Bottling. He has worked with many large Liquor Companies such as Proximo, Cruzan and Seagram’s in creating their 50ml products and getting them produced. Joe has a broad range of experience in Liquor Brand Creation, Marketing, Manufacturing, Distribution, Training and Sales. Joe will have a “hands-on” role in building up brands, opening new states, developing Sales programs, introducing new Marketing Ideas, training the Mexcor Sales Force and visiting many of our key Retailers. Joe’s enthusiasm and experience will help Mexcor achieve our goals.


Joe Norton

Director of Business Development
Make each day your masterpiece. Make friendship a fine art – John Wooden Mr. Ebrey was appointed Vice President Sales for strategic accounts in April 2018 and is responsible for key accounts at Retail and On Premise throughout the United States. Dan has held multiple senior roles within the industry demonstrating strong commercial acumen and leadership. He has worked across pricing, commercial strategy, and supply chain. With over 20 years’ leadership experience, Dan has an outstanding track record at some of the most iconic companies in the industry. He has held senior roles with E&J Gallo Winery, Southern Glazers Wine and Spirits, and Johnson Brothers Liquor Company. His vision is to expand and grow the Mexcor portfolio throughout North and South America.

Dan Ebrey

Vice President Sales – Strategic Accounts
Even if you’re on the right track, you’ll get run over if you just sit there. – Will Rogers Mike is an MBA graduate from Washington University in St. Louis and undergraduate degree from the University of Missouri Columbia. Mike has a solid understanding of Innovation, Supply Chain Management, DCF, WACC, and Consumer Marketing skills.

Mike’s leadership roles include CANarchy Brewery Collective, Pabst Brewing Company, and Boston Beer Company.

Mike’s Leadership Philosophy is, Leading with an adaptive style to allow flexibility in all situations. Provide and seek clarity with good listening skills. Define standards and metrics for benchmarking of milestone accomplishments. Focus on understanding the “why” of the past and look towards the “how” of the future. Nurture the positive actions and build on the glass is half full approach. Believe each person is there brother’s keeper and make a positive difference each minute of the day. Re-enforce the “abundance principle” with Genuine Positive Statements.

Mike Drennan

SVP Sales Strategy and Marketing Beer Division

Ross Majewski

SVP of National and Strategic Accounts
Ross Majewski joined in December of 2020 as the SVP of National and Strategic Accounts responsible for setting a long-term strategy and executing annual plans with Mexcor’s largest customers.
He is a seasoned commercial leader with 20 years of cross-functional experience in national accounts, field sales, brand management, trade marketing, and sales operations roles with industry-leading companies. He holds both a BA and an MBA from the University of Texas at Austin.
Most recently, Mr. Majewski led the National Accounts Off-Premise Division of Sazerac, the largest distiller in North America, where he was responsible for delivering 20% of the company’s US sales by partnering with grocery, club, mass, drug, liquor, and convenience store retailers. During his tenure, he grew the private label portfolio into the dominant industry leader in addition to leveraging over 350 national brands.
Prior to Sazerac, Ross was with Treasury Wine Estates responsible for the Publix and Total Wine businesses nationally. At MillerCoors, he developed a general-management skillset through frequent promotions across key commercial and operational functions.

Marcelo Martinez

Vice President of California
“A man who wants to do something will find a way; A man who doesn’t will find an excuse.” – Stephen Dolley, Jr.
Working his way up from Sales to his current role as VP of Mexcor California, Marcelo Martinez has been a driving force within MEXCOR for several years. Marcelo holds a double major in Economics and Finance from UIA (Universidad Iberoamericana) and a specialization in International Trade and Commerce from UCLA (University of California Los Angeles), and is a Certified Tequila and Mezcal Sommelier. His passion for Latin American heritage radiates in his desire to emphasize the culture’s vivaciousness, strength, and variation of its traditional spirits within the market. As one of Mexcor’s young leaders, Marcelo has been able to grow our business with fresh eyes and modern tastes, ushering in a new generation in the largest market in America.

Braxton Cooper

VP of MPWS – A Division of Mexcor
“Genius is 1% inspiration, 99% perspiration.” – Thomas Edison
Mr. Cooper began in the Wine and Spirits industry over 25 years ago as a warehouse worker and delivery driver. Over the years, he has learned, and eventually run, each division inside wholesale distribution.
In 2006, he helped create a wine and spirits distribution company from the ground up. Braxton understands this business is about relationships. He has a passion for building and growing the business and partnerships.
In 2015, Braxton joined the team that would one day become MPWS as Texas State Manager. He is currently the Texas State Sales Manager for the entire MPWS Division of Mexcor.

LEADERSHIP TEAM


Eduardo Morales image
Eduardo Morales
Chairman/CEO Mexcor
“The achievement of excellence can only occur if you are brave enough to take risks. If we are all thinking alike, then no one is thinking.” In his role as President and CEO of Mexcor, Eduardo takes an innovative and unconventional approach in the market and is able to communicate with suppliers on a keener level than his peers, having had the distinct advantage of a 25-year head start in the industry thanks to his family’s strong roots in the distilling and distribution business since the 1940’s. Thanks to a lifetime of industry awareness, Eduardo has developed an acute sense of what works and what doesn’t and a special talent for understanding and aligning with national and international market demands. For over 15 years, his success is found in bringing efficiencies together through brand development, logistical operations, teambuilding, and strong relationships with customers and suppliers.
Chris Quintanilla
Chief Sales Officer
“Discipline is the one thing necessary to achieve any goal worth having.” Mr. Quintanilla has worked with Mexcor since earning his BBA in Marketing Cum Laude and BBA in Management Cum Laude in 2005 from the University of Texas in San Antonio. Chris has climbed through the ranks from Merchandiser, to Sales Representative, to Key Account Manager, to District Manager Houston, to Texas State Sales Manager, to finally Chief Sales Officer. Having worked at every level within the sales structure of the organization, he has been able to truly get a picture of the business and the industry from the grass roots all the way to the top levels. Also, growing up his formative years in Mexico City, Chris is fully fluent in Spanish and the Mexican culture which also gives him an international perspective of the business which works well with a company who has a strong presence with Hispanic and international brands. Chris’ goal is to continue to offer truly innovative brands and offer true value to our great customers and build the best sales team in the business.
Scott Kliever
Chief Financial Officer
“Coming together is a beginning. Keeping together is progress. Working together is success.” Mr. Kliever joined Mexcor in 2018 as Chief Financial Officer. He brings over 25 years of broadline foodservice, supply chain and wholesale distribution experience to compliment the Mexcor family of businesses. Scott graduated from Truman State University with a Bachelor of Science degree in Finance and a minor in Accounting. He further continued his education with a MBA in Accounting from Lindenwood University. Scott began his career working at his family owned customized distribution and freight brokerage business. Here he learned from the ground floor the operations and administration side of a successful million square foot distribution facility. He was very instrumental in starting up a new customized repacking process and delivering value added services to national customers. Scott then started his 20-year career at Sysco. He teamed up to start up one of Sysco’s first fold out facilities, helped organize relocation to a state of the art distribution center and was the first implementation of hydrogen fuel cells and mini load rack systems. Scott helped bring technology, efficiencies and operational accountability change to the private equity Merchants organization. A path to continue delivering excellent service and outstanding customer experience.
Nicholas Alexander
President of Mexcor Florida
“Life is what you make it” For Mr. Alexander, business is about family, and family is about business. Mr. Alexander was mentored by an entrepreneurial father, John Alexander, who escaped Cuba and threw himself into building several Miami distribution businesses. In the process, John Alexander and his wife Ana Maria inspired a strong work ethic in Nicholas. That ethic drove many of Nicholas’ accomplishments, including a golf scholarship to Spring Hill College in Alabama. After two years, Miami and family drew him back to South Florida. He completed his business degree at FIU with cum laude honors and worked in an accounting firm while attending classes. A return to the family business followed. He then launched a Cigarette distribution company with his Father, and drove the business to upwards of 2 million in monthly revenue in the state of Florida. He later moved on to launch his family wine and spirits import and distribution company in Miami. Since February 2016 Mr. Alexander has been Director of Operations/Sales at Mexcor Distributors of Florida.
Marcelo Martinez
Vice President of California
“A man who wants to do something will find a way; A man who doesn’t will find an excuse.” – Stephen Dolley, Jr.
Working his way up from Sales to his current role as VP of Mexcor California, Marcelo Martinez has been a driving force within MEXCOR for several years. Marcelo holds a double major in Economics and Finance from UIA (Universidad Iberoamericana) and a specialization in International Trade and Commerce from UCLA (University of California Los Angeles), and is a Certified Tequila and Mezcal Sommelier. His passion for Latin American heritage radiates in his desire to emphasize the culture’s vivaciousness, strength, and variation of its traditional spirits within the market. As one of Mexcor’s young leaders, Marcelo has been able to grow our business with fresh eyes and modern tastes, ushering in a new generation in the largest market in America.
Dave Morgan
General Sales Manager of Texas
“Just do. Do your job, do it well, do it with pride, and passion. Take initiative, and let the numbers speak for themselves.” Mr. Morgan began with Mexcor as an entry level Sales Representative, during which time, he consistently exceeded the expectations of his peers and supervisors. Shortly after, Mr. Morgan was promoted to South Texas District Sales Manager where he coached and developed Sales Executives to Sales Managers, teaching them to develop a strong and cohesive team. His attention to detail and pursuit of perfection propelled Dave Morgan from an entry level Sales Executive, to South Texas District Manager, to his current position of General Manager of Texas. Mr. Morgan has his Bachelors of Arts from the University of Texas at San Antonio.
Santosh Varughese
Senior Vice President – Marketing
“Minds Are Like Parachutes. They Only Function When They Are Open” – unknown Santosh likes to keep on top of the rapid change in technology occurring now and how it is dramatically changing consumer behavior. His passion is creating value and improving human experience – for as many people as possible… some people call that ‘marketing.’
With is Bachelor’s in Electrical/Digital Engineering, a minor in Mathematics, a minor in Computer Science from UH, he is sometimes considered a tech nerd as it seems he had zero social life in college. But after a 4-year stint at Royal Dutch Shell, and a RICE MBA, Santosh managed to balance his nerdiness with some practical, real world experience by alleviating the demands placed on mothers worldwide.
As International Brand Manager for Pampers, a Procter & Gamble Brand, he brought relief to millions of moms by introducing them to Pampers Diapers. Santosh played a key role in keeping millions of babies drier and happier. Santosh has had many adventures since P&G.
Now, Santosh brings his zeal in helping Mexcor reach more people with exciting & distinctive beverages to elevate their experience, one sip at a time.
Ross Majewski
SVP of National and Strategic Accounts
Ross Majewski joined in December of 2020 as the SVP of National and Strategic Accounts responsible for setting a long-term strategy and executing annual plans with Mexcor’s largest customers.
He is a seasoned commercial leader with 20 years of cross-functional experience in national accounts, field sales, brand management, trade marketing, and sales operations roles with industry-leading companies. He holds both a BA and an MBA from the University of Texas at Austin.

Most recently, Mr. Majewski led the National Accounts Off-Premise Division of Sazerac, the largest distiller in North America, where he was responsible for delivering 20% of the company’s US sales by partnering with grocery, club, mass, drug, liquor, and convenience store retailers. During his tenure, he grew the private label portfolio into the dominant industry leader in addition to leveraging over 350 national brands.

Prior to Sazerac, Ross was with Treasury Wine Estates responsible for the Publix and Total Wine businesses nationally. At MillerCoors, he developed a general-management skillset through frequent promotions across key commercial and operational functions.
RoB COMER
DIRECTOR OF OPERATIONS
Rob has worked in the distribution industry for over 15 years as a manger working with multiple teams and facilities at companies such as Prestige Wine, Avante, Pioneer, and Favorite Brands. Also I’ve has experience in all warehousing equipment and multiple RAS and WMS systems including Softeon, AS 400 and Encompass. As well as Excel, Outlook and other Microsoft and iOS programs. I’m a good team builder and organizer, developing processes for working environments to make them more efficient and effective.
Dan Kobiske
Vice President of Supply Chain
Dan brings to the team over 7 years industry experience at Total Wine as the Texas Market Manager being the principal buyer for 30+ stores as well as managing vendors, inventory, and gross margin for one of Total Wine’s most successful States. He holds a BA in Business Management from the University of Southeastern Oklahoma State.
Dan’s primary responsibilities at Mexcor include streamlining a successful supply chain infrastructure through our team to minimize out of stocks, to work proactively with our vendors, and to improve processes for optimal inventory levels across warehouses in order to increase inventory turns and improve all-around fill rates greatly impacting customer service.
Joe Norton
Director of Business Development
Make joy your job and your job will become joy. – Will Bowen Joe is a 40 year veteran in the Liquor Industry. He joins Mexcor as Director of Business Development.
He comes to us after serving as Vice President of Mango Bottling. He has worked with many large Liquor Companies such as Proximo, Cruzan and Seagram’s in creating their 50ml products and getting them produced. Joe has a broad range of experience in Liquor Brand Creation, Marketing, Manufacturing, Distribution, Training and Sales. Joe will have a “hands-on” role in building up brands, opening new states, developing Sales programs, introducing new Marketing Ideas, training the Mexcor Sales Force and visiting many of our key Retailers. Joe’s enthusiasm and experience will help Mexcor achieve our goals.
Dan Ebrey
Vice President Sales – Strategic Accounts
Make each day your masterpiece. Make friendship a fine art – John Wooden Mr. Ebrey was appointed Vice President Sales for strategic accounts in April 2018 and is responsible for key accounts at Retail and On Premise throughout the United States. Dan has held multiple senior roles within the industry demonstrating strong commercial acumen and leadership. He has worked across pricing, commercial strategy, and supply chain. With over 20 years’ leadership experience, Dan has an outstanding track record at some of the most iconic companies in the industry. He has held senior roles with E&J Gallo Winery, Southern Glazers Wine and Spirits, and Johnson Brothers Liquor Company. His vision is to expand and grow the Mexcor portfolio throughout North and South America.
Mike Drennan
SVP Sales Strategy and Marketing Beer Division
Even if you’re on the right track, you’ll get run over if you just sit there. – Will Rogers Mike is an MBA graduate from Washington University in St. Louis and undergraduate degree from the University of Missouri Columbia. Mike has a solid understanding of Innovation, Supply Chain Management, DCF, WACC, and Consumer Marketing skills.
Mike’s leadership roles include CANarchy Brewery Collective, Pabst Brewing Company, and Boston Beer Company.
Mike’s Leadership Philosophy is, Leading with an adaptive style to allow flexibility in all situations. Provide and seek clarity with good listening skills. Define standards and metrics for benchmarking of milestone accomplishments. Focus on understanding the “why” of the past and look towards the “how” of the future. Nurture the positive actions and build on the glass is half full approach. Believe each person is there brother’s keeper and make a positive difference each minute of the day. Re-enforce the “abundance principle” with Genuine Positive Statements.
Billy Brodnax
Director of Operations
“Operational decision making starts with a basic checklist: Is it good for the Company? Is it good for the Employee? Most importantly is it good for our Customer?” Billy Brodanx has learned the distribution business from the ground up, getting his hands dirty performing every job in the spectrum of Operations. Brodanx has over 30 years of Managing different departments including Warehouse, Transportation, Maintenance, Security and Safety. The most recent experience as the VP of Operations at a Fortune 100 company supervising 350 employees, shipping and receiving 100,000 cases a day to 1700 customers. He is always searching for better innovative ways to achieve operation efficiencies partnering with suppliers and customers.
Chris Pettie
National Sales Manager
“Enthusiasm Matters.” Mr. Pettie joined Mexcor in 2008 as a Regional Manager for 18 States. Currently serving and supporting Distributors in 43 States, Regional Managers and Brokers in the role of National Sales Manager. Mr. Pettie has 28 years in the On-Premise channel and was one of Mexcor’s initial customers in 1999.
Braxton Cooper
VP of MPWS – A Division of Mexcor
“Genius is 1% inspiration, 99% perspiration.” – Thomas Edison
Mr. Cooper began in the Wine and Spirits industry over 25 years ago as a warehouse worker and delivery driver. Over the years, he has learned, and eventually run, each division inside wholesale distribution.
In 2006, he helped create a wine and spirits distribution company from the ground up. Braxton understands this business is about relationships. He has a passion for building and growing the business and partnerships.
In 2015, Braxton joined the team that would one day become MPWS as Texas State Manager. He is currently the Texas State Sales Manager for the entire MPWS Division of Mexcor.
MISSION
STATEMENT
Whether "conventional" or "unconventional", MEXCOR's mission, through its employees' passion and pride, is to cultivate relationships with our suppliers by building our brands, while providing impactful service, innovation and value to our customers and our community.
©1989 - 2021 MEXCOR International. All Rights Reserved.

Dan Kobiske

Vice President of Supply Chain
Dan brings to the team over 7 years industry experience at Total Wine as the Texas Market Manager being the principal buyer for 30+ stores as well as managing vendors, inventory, and gross margin for one of Total Wine’s most successful States. He holds a BA in Business Management from the University of Southeastern Oklahoma State.
Dan’s primary responsibilities at Mexcor include streamlining a successful supply chain infrastructure through our team to minimize out of stocks, to work proactively with our vendors, and to improve processes for optimal inventory levels across warehouses in order to increase inventory turns and improve all-around fill rates greatly impacting customer service.

Rob Comer

Director Of Operations
Rob has worked in the distribution industry for over 15 years as a manger working with multiple teams and facilities at companies such as Prestige Wine, Avante, Pioneer, and Favorite Brands. Also I’ve has experience in all warehousing equipment and multiple RAS and WMS systems including Softeon, AS 400 and Encompass. As well as Excel, Outlook and other Microsoft and iOS programs. I’m a good team builder and organizer, developing processes for working environments to make them more efficient and effective.