“The achievement of excellence can only occur if you are brave enough to take risks. If we are all thinking alike, then no one is thinking.” 
In his role as President and CEO of Mexcor, Eduardo takes an innovative and unconventional approach in the market and is able to communicate with suppliers on a keener level than his peers, having had the distinct advantage of a 25-year head start in the industry thanks to his family’s strong roots in the distilling and distribution business since the 1940’s. Thanks to a lifetime of industry awareness, Eduardo has developed an acute sense of what works and what doesn’t and a special talent for understanding and aligning with national and international market demands. For over 15 years, his success is found in bringing efficiencies together through brand development, logistical operations, teambuilding, and strong relationships with customers and suppliers.

Eduardo Morales

Chairman/CEO Mexcor
“Discipline is the one thing necessary to achieve any goal worth having.” 
Mr. Quintanilla has worked with Mexcor since earning his BBA in Marketing Cum Laude and BBA in Management Cum Laude in 2005 from the University of Texas in San Antonio. Chris has climbed through the ranks from Merchandiser, to Sales Representative, to Key Account Manager, to District Manager Houston, to Texas State Sales Manager, to finally Chief Sales Officer. Having worked at every level within the sales structure of the organization, he has been able to truly get a picture of the business and the industry from the grass roots all the way to the top levels. Also, growing up his formative years in Mexico City, Chris is fully fluent in Spanish and the Mexican culture which also gives him an international perspective of the business which works well with a company who has a strong presence with Hispanic and international brands. Chris’ goal is to continue to offer truly innovative brands and offer true value to our great customers and build the best sales team in the business.

Chris Quintanilla

Chief Sales Officer
“Coming together is a beginning. Keeping together is progress. Working together is success.” 
Mr. Kliever joined Mexcor in 2018 as Chief Financial Officer. He brings over 25 years of broadline foodservice, supply chain and wholesale distribution experience to compliment the Mexcor family of businesses. Scott graduated from Truman State University with a Bachelor of Science degree in Finance and a minor in Accounting. He further continued his education with a MBA in Accounting from Lindenwood University. Scott began his career working at his family owned customized distribution and freight brokerage business. Here he learned from the ground floor the operations and administration side of a successful million square foot distribution facility. He was very instrumental in starting up a new customized repacking process and delivering value added services to national customers. Scott then started his 20-year career at Sysco. He teamed up to start up one of Sysco’s first fold out facilities, helped organize relocation to a state of the art distribution center and was the first implementation of hydrogen fuel cells and mini load rack systems. Scott helped bring technology, efficiencies and operational accountability change to the private equity Merchants organization. A path to continue delivering excellent service and outstanding customer experience.

Scott Kliever

Chief Financial Officer
“Minds Are Like Parachutes. They Only Function When They Are Open” – unknown 
Santosh likes to keep on top of the rapid change in technology occurring now and how it is dramatically changing consumer behavior. His passion is creating value and improving human experience – for as many people as possible… some people call that ‘marketing.

’With is Bachelor’s in Electrical/Digital Engineering, a minor in Mathematics, a minor in Computer Science from UH, he is sometimes considered a tech nerd as it seems he had zero social life in college. But after a 4-year stint at Royal Dutch Shell, and a RICE MBA, Santosh managed to balance his nerdiness with some practical, real world experience by alleviating the demands placed on mothers worldwide.

As International Brand Manager for Pampers, a Procter & Gamble Brand, he brought relief to millions of moms by introducing them to Pampers Diapers. Santosh played a key role in keeping millions of babies drier and happier. Santosh has had many adventures since P&G.

Now, Santosh brings his zeal in helping Mexcor reach more people with exciting & distinctive beverages to elevate their experience, one sip at a time.

Santosh Varughese

Senior Vice President – Marketing
“Enthusiasm Matters.” 

Mr. Pettie joined Mexcor in 2008 as a Regional Manager for 18 States. Currently serving and supporting Distributors in 43 States, Regional Managers and Brokers in the role of National Sales Manager. Mr. Pettie has 28 years in the On-Premise channel and was one of Mexcor’s initial customers in 1999.

Chris Pettie

National Sales Manager
“Just do. Do your job, do it well, do it with pride, and passion. Take initiative, and let the numbers speak for themselves.” 

Mr. Morgan began with Mexcor as an entry level Sales Representative, during which time, he consistently exceeded the expectations of his peers and supervisors. Shortly after, Mr. Morgan was promoted to South Texas District Sales Manager where he coached and developed Sales Executives to Sales Managers, teaching them to develop a strong and cohesive team. His attention to detail and pursuit of perfection propelled Dave Morgan from an entry level Sales Executive, to South Texas District Manager, to his current position of General Manager of Texas. Mr. Morgan has his Bachelors of Arts from the University of Texas at San Antonio.

Dave Morgan

Vice President - Package Store Division
“Life is what you make it” 

For Mr. Alexander, business is about family, and family is about business. Mr. Alexander was mentored by an entrepreneurial father, John Alexander, who escaped Cuba and threw himself into building several Miami distribution businesses. In the process, John Alexander and his wife Ana Maria inspired a strong work ethic in Nicholas. That ethic drove many of Nicholas’ accomplishments, including a golf scholarship to Spring Hill College in Alabama. After two years, Miami and family drew him back to South Florida. He completed his business degree at FIU with cum laude honors and worked in an accounting firm while attending classes. A return to the family business followed. He then launched a Cigarette distribution company with his Father, and drove the business to upwards of 2 million in monthly revenue in the state of Florida. He later moved on to launch his family wine and spirits import and distribution company in Miami. Since February 2016 Mr. Alexander has been Director of Operations/Sales at Mexcor Distributors of Florida.

Nicholas Alexander

President of Mexcor Florida
"Make joy your job and your job will become joy". – Will Bowen 
Joe is a 40 year veteran in the Liquor Industry. He joins Mexcor as Director of Business Development.
He comes to us after serving as Vice President of Mango Bottling. He has worked with many large Liquor Companies such as Proximo, Cruzan and Seagram’s in creating their 50ml products and getting them produced. Joe has a broad range of experience in Liquor Brand Creation, Marketing, Manufacturing, Distribution, Training and Sales. Joe will have a “hands-on” role in building up brands, opening new states, developing Sales programs, introducing new Marketing Ideas, training the Mexcor Sales Force and visiting many of our key Retailers. Joe’s enthusiasm and experience will help Mexcor achieve our goals.

Joe Norton

Director of Business Development
“Perfection is not attainable. But if we chase perfection, we can catch excellence.” – Vince Lombardi
Dixon Grayless joined Mexcor in 2021 as Chief Information Officer. He is responsible for the company’s information systems ecosystem, innovation strategy, business intelligence, and analytics. Dixon brings more than 20 years of leadership experience across Finance and Information Technology in supply chain and wholesale distribution from serving at Sysco Corporation, Core-Mark International, and The Grocers Supply Company where he built a track record of helping lead organizations to the next level of business intelligence and operational excellence through technology.
Dixon joined Mexcor from Big 4 consulting leader Ernst & Young, where he offered his extensive industry background in leading technology transformations to help Fortune 500 clients create long-term value for their organizations through technology-enabled initiatives and enterprise-wide business transformations. Dixon’s educational background includes dual degrees from Baylor University in both Finance and Information Systems.

Dixon Grayless

Chief Information Officer

Ross Majewski

SVP of National and Strategic Accounts
Ross Majewski joined in December of 2020 as the SVP of National and Strategic Accounts responsible for setting a long-term strategy and executing annual plans with Mexcor’s largest customers.
He is a seasoned commercial leader with 20 years of cross-functional experience in national accounts, field sales, brand management, trade marketing, and sales operations roles with industry-leading companies. He holds both a BA and an MBA from the University of Texas at Austin.
Most recently, Mr. Majewski led the National Accounts Off-Premise Division of Sazerac, the largest distiller in North America, where he was responsible for delivering 20% of the company’s US sales by partnering with grocery, club, mass, drug, liquor, and convenience store retailers. During his tenure, he grew the private label portfolio into the dominant industry leader in addition to leveraging over 350 national brands.
Prior to Sazerac, Ross was with Treasury Wine Estates responsible for the Publix and Total Wine businesses nationally. At MillerCoors, he developed a general-management skillset through frequent promotions across key commercial and operational functions.

Marcelo Martinez

Vice President of California
“A man who wants to do something will find a way; A man who doesn’t will find an excuse.” – Stephen Dolley, Jr.
Working his way up from Sales to his current role as VP of Mexcor California, Marcelo Martinez has been a driving force within MEXCOR for several years. Marcelo holds a double major in Economics and Finance from UIA (Universidad Iberoamericana) and a specialization in International Trade and Commerce from UCLA (University of California Los Angeles), and is a Certified Tequila and Mezcal Sommelier. His passion for Latin American heritage radiates in his desire to emphasize the culture’s vivaciousness, strength, and variation of its traditional spirits within the market. As one of Mexcor’s young leaders, Marcelo has been able to grow our business with fresh eyes and modern tastes, ushering in a new generation in the largest market in America.

Braxton Cooper

Vice President - Fine Wine Division
“Genius is 1% inspiration, 99% perspiration.” – Thomas Edison
Mr. Cooper began in the Wine and Spirits industry over 25 years ago as a warehouse worker and delivery driver. Over the years, he has learned, and eventually run, each division inside wholesale distribution.
In 2006, he helped create a wine and spirits distribution company from the ground up. Braxton understands this business is about relationships. He has a passion for building and growing the business and partnerships.
In 2015, Braxton joined the team that would one day become MPWS as Texas State Manager. He is currently the Texas State Sales Manager for the entire MPWS Division of Mexcor.

Rob Comer

Director Of Operations
Rob has worked in the distribution industry for over 15 years as a manger working with multiple teams and facilities at companies such as Prestige Wine, Avante, Pioneer, and Favorite Brands. Also I’ve has experience in all warehousing equipment and multiple RAS and WMS systems including Softeon, AS 400 and Encompass. As well as Excel, Outlook and other Microsoft and iOS programs. I’m a good team builder and organizer, developing processes for working environments to make them more efficient and effective.


Wade Cooper

Business Development - MEXCOR Fine Wine Division
Wade began his career in the wine business in 1993 with Prestige Wine Cellars. Over the next 12 years he moved up the ranks of the company and increased his personal sales by 15% annually. In 2009, he moved to Avante Brands as the State Sales Manager where he continued to generate sales increases while hiring sales reps to work the market. He transitioned to Pioneer Wine Company in 2015 as the State Sales Manager and merged with Mexcor Fine wine in 2019. Wade’s strengths lie in his ability to create relationships with major retailors and sales reps. He proactively sources inventory to allow retail chains to have the best products for their customers.

Myers Gonzalez

Regional Manager - South Texas (Package Store Division)
Mr. Gonzalez started in the liquor industry 19 years ago as a private bartender and consultant. Over that time, he has worked his way through many avenues of the business from bar back, delivery driver, chain manager and sales executive. In 2010, he built his own consulting company helping liquor stores and bars rebuild their business models from the ground up. Myers has learned the business from the inside and knows how to partner with customers from the other side of the counter. In 2013, Myers joined Mexcor as the sales executive of South Texas. He is currently Key account manager for Twin Liquors, WB Liquor, and South Texas Regional Sales Manager.

Rebecca Morgan

Omni Channel Marketing Manager
Rebecca Morgan joined Mexcor in 2014. In her role as Omni Channel Marketing Manager she is involved with managing our brands and Marketing efforts, both On and Off Premise. She is highly involved with brand development, new product launches and supplier coordination.
Morgan received her Undergraduate BBA in Marketing from St. Mary’s University and an MBA in Marketing from the University of Texas at San Antonio. Prior to joining Mexcor she worked with two established Advertising Agencies in San Antonio and prior to that she was a part of the team that helped launch the San Antonio Scorpions FC, now SAFC.
Her industry knowledge and ability to understand consumers from her background have helped us to establish our Marketing efforts and develop plans for exponential growth in the future.

Adam Howard

Regional Manager – North Texas (Package Store Division)
“I’m not going to maintain the status quo and hope the outcome changes. That’s the definition of insanity” – Mike Tomlin, Pittsburgh Steelers Head Coach.
Mr. Howard’s career in the beverage industry started in 2005 while he was completing his marketing degree from the University of SC Aiken. His next 15 years were spent building one of the top retail chains in the South Carolina and Georgia market.
He has a passion for the industry and a deep understanding of the value of relationships. In 2020, he brought his industry experience to Mexcor in North Texas and has been implemental in helping train and coach the sales team.
Adam’s love for wine and spirits has taken him all across the globe. From start up whisky distilleries in Australia, local grappa producers in Croatia, to some of the best know distilleries in Scotland and the US. “Alcohol is a universal language. It may look or taste different depending on where its made or what its made from, but its always meant to bring pleasure to your life and bring people together. That’s why I love this industry”.

Monica Lovejoy

Portfolio Manager - MEXCOR Fine Wine Division
Ms. Lovejoy is a wine and spirit category expert with twenty-seven years in the industry. She joined Mexcor’s Fine Wine Division in 2019 as the Wine Portfolio Manager for Texas. Prior to joining Mexcor, Monica worked for Southern Glazer's Wine and Spirits in various roles including; sales management (retail and on-premise channels), trade development/portfolio management, and leading enterprise/state training projects. She also rounded out her vertical knowledge and worked as a winery sales manager for the region. Currently, Monica's responsibilities at Mexcor include; developing and maintaining supplier relations, pricing and ‘route-to-market’ strategy, corporate and supplier margin performance, supply chain management, and counseling sales teams for increased volume opportunities and execution.

Spencer Crawford

Regional Sales Manager - Houston Area (Package Store Division)
“Winning isn’t everything…but it sure beats anything that comes in second.” - Paul “Bear” Bryant
SpencerCrawford grew up in West Texas which is also where his career began in the beverage industry. Early on he took a position as a merchandiserbut rose through the ranks rapidly.Spencer’s diverse experience includes both on and off premise account development. He has managed beer, wine and spirits selling divisions. He’s championedstate level marketing, portfolio management and trade development roles. Most recently he managed multiple states and multiple wholesalers with C. Mondavi and Family Wines before joining the team at Mexcor International.
Spencer is at his best when he is tackling complex situations; he focuseson core fundamentals that include but are not limited to communication, building relationships, education, product knowledge, self-actualization, and process improvement. Spencer’s philosophy is to pay it forward and always be passionate about building people and brandsfor the future.
"Things are only impossible until they are not."

Tom joined Mexcor in 2002 when the company was still in its youth and has played an active role in forming it from the ground up. He spent the early part of that time handling warehouse picking, order entry, inventory control, accounts receivables, state compliance and purchasing. As the company grew and relocated, he shifted focus and went on to work as operations manager, purchasing manager and the newer role of maintaining Mexcor’s customs bonded warehouse for imported products. Since 2012 he has become fully dedicated to Mexcor’s purchasing, logistics and bonded warehouse as Director of Purchasing. He now continues to expand on 19 years’ experience in alcoholic beverage procurement and has endeavored to bring controls and structure throughout the buying and stocking process. His eye for detail drives his passion for success.

Tom Stephens

Director of Purchasing

LEADERSHIP TEAM


Executive Team
Eduardo Morales image
Eduardo Morales
Chairman/CEO Mexcor
Scott image
Scott Kliever
Chief Financial Officer
Chris Image
Chris Quintanilla
Chief Sales Officer
Santosh varughese image
Santosh Varughese
Senior Vice President – Marketing
Rob image
Rob Comer
Director of Operations
dixon grayless image
Dixon Grayless
Chief Information Officer
Sales Leadership
Chris Pettie
National Sales Manager
Ross image
Ross Majewski
SVP of National and Strategic Accounts
Joe image
Joe Norton
Director of Business Development
David Morgan image
Dave Morgan
Vice President - Package Store Division
Alexander Nicholas Image
Nicholas Alexander
President of Mexcor Florida
Marcello Image
Marcelo Martinez
Vice President - MEXCOR California
Braxton sharpen softness image
Braxton Cooper
Vice President - Fine Wine Division
Sales Leadership Texas
Justin Simmons
General Sales Manager
MEXCOR Fine Wine Division
wade cooper image
Wade Cooper
Business Development
MEXCOR Fine Wine Division
adam howard image
Adam Howard
Regional Manager
North Texas (Package Store Division)
spencer crawford image
Spencer Crawford
Regional Sales Manager
Houston Area (Package Store Division)
Robert Robles
Regional Manager
South Texas (Fine Wine Division)
Troy Bailey
Regional Manager
North Texas (Fine Wine Division)
myers gonzales image
Myers Gonzalez
Regional Manager
South Texas (Package Store Division)
Tom Jensen
Regional Manager
Houston Area (Fine Wine Division)
Key Roles
Laura Jolly
Human Resource Manager
rebecca morgan image
Rebecca Morgan
Omni Channel Marketing Manager
monica lovejoy image
Monica Lovejoy
Portfolio Manager - MEXCOR Fine Wine Division
Melanie Lewis
Portfolio Manager - MEXCOR Fine Wine Division
Mitzi Ferranti
Compliance Manager/Import Company Sales Support
tom stephens image
Tom Stephens
Director of Purchasing
Blake Villarreal
Director of Portfolio & Purchasing
Stephanie Traconis
Assistant to CEO
MISSION
STATEMENT
Whether "conventional" or "unconventional", MEXCOR's mission, through its employees' passion and pride, is to cultivate relationships with our suppliers by building our brands, while providing impactful service, innovation and value to our customers and our community.
©1989 - 2021 MEXCOR International. All Rights Reserved.
Eduardo Morales image
Eduardo Morales
Chairman/CEO Mexcor
“The achievement of excellence can only occur if you are brave enough to take risks. If we are all thinking alike, then no one is thinking.” In his role as President and CEO of Mexcor, Eduardo takes an innovative and unconventional approach in the market and is able to communicate with suppliers on a keener level than his peers, having had the distinct advantage of a 25-year head start in the industry thanks to his family’s strong roots in the distilling and distribution business since the 1940’s. Thanks to a lifetime of industry awareness, Eduardo has developed an acute sense of what works and what doesn’t and a special talent for understanding and aligning with national and international market demands. For over 15 years, his success is found in bringing efficiencies together through brand development, logistical operations, teambuilding, and strong relationships with customers and suppliers.
Scott Kliever
Chief Financial Officer
“Coming together is a beginning. Keeping together is progress. Working together is success.” Mr. Kliever joined Mexcor in 2018 as Chief Financial Officer. He brings over 25 years of broadline foodservice, supply chain and wholesale distribution experience to compliment the Mexcor family of businesses. Scott graduated from Truman State University with a Bachelor of Science degree in Finance and a minor in Accounting. He further continued his education with a MBA in Accounting from Lindenwood University. Scott began his career working at his family owned customized distribution and freight brokerage business. Here he learned from the ground floor the operations and administration side of a successful million square foot distribution facility. He was very instrumental in starting up a new customized repacking process and delivering value added services to national customers. Scott then started his 20-year career at Sysco. He teamed up to start up one of Sysco’s first fold out facilities, helped organize relocation to a state of the art distribution center and was the first implementation of hydrogen fuel cells and mini load rack systems. Scott helped bring technology, efficiencies and operational accountability change to the private equity Merchants organization. A path to continue delivering excellent service and outstanding customer experience.
Chris Quintanilla
Chief Sales Officer
“Discipline is the one thing necessary to achieve any goal worth having.” Mr. Quintanilla has worked with Mexcor since earning his BBA in Marketing Cum Laude and BBA in Management Cum Laude in 2005 from the University of Texas in San Antonio. Chris has climbed through the ranks from Merchandiser, to Sales Representative, to Key Account Manager, to District Manager Houston, to Texas State Sales Manager, to finally Chief Sales Officer. Having worked at every level within the sales structure of the organization, he has been able to truly get a picture of the business and the industry from the grass roots all the way to the top levels. Also, growing up his formative years in Mexico City, Chris is fully fluent in Spanish and the Mexican culture which also gives him an international perspective of the business which works well with a company who has a strong presence with Hispanic and international brands. Chris’ goal is to continue to offer truly innovative brands and offer true value to our great customers and build the best sales team in the business.
Santosh Varughese
Senior Vice President – Marketing
“Minds Are Like Parachutes. They Only Function When They Are Open” – unknown Santosh likes to keep on top of the rapid change in technology occurring now and how it is dramatically changing consumer behavior. His passion is creating value and improving human experience – for as many people as possible… some people call that ‘marketing.’
With is Bachelor’s in Electrical/Digital Engineering, a minor in Mathematics, a minor in Computer Science from UH, he is sometimes considered a tech nerd as it seems he had zero social life in college. But after a 4-year stint at Royal Dutch Shell, and a RICE MBA, Santosh managed to balance his nerdiness with some practical, real world experience by alleviating the demands placed on mothers worldwide.
As International Brand Manager for Pampers, a Procter & Gamble Brand, he brought relief to millions of moms by introducing them to Pampers Diapers. Santosh played a key role in keeping millions of babies drier and happier. Santosh has had many adventures since P&G.
Now, Santosh brings his zeal in helping Mexcor reach more people with exciting & distinctive beverages to elevate their experience, one sip at a time.
RoB COMER
DIRECTOR OF OPERATIONS
Rob has worked in the distribution industry for over 15 years as a manger working with multiple teams and facilities at companies such as Prestige Wine, Avante, Pioneer, and Favorite Brands. Also I’ve has experience in all warehousing equipment and multiple RAS and WMS systems including Softeon, AS 400 and Encompass. As well as Excel, Outlook and other Microsoft and iOS programs. I’m a good team builder and organizer, developing processes for working environments to make them more efficient and effective.
Dixon Grayless
Chief Information Officer
“Perfection is not attainable. But if we chase perfection, we can catch excellence.” – Vince Lombardi
Dixon Grayless joined Mexcor in 2021 as Chief Information Officer. He is responsible for the company’s information systems ecosystem, innovation strategy, business intelligence, and analytics. Dixon brings more than 20 years of leadership experience across Finance and Information Technology in supply chain and wholesale distribution from serving at Sysco Corporation, Core-Mark International, and The Grocers Supply Company where he built a track record of helping lead organizations to the next level of business intelligence and operational excellence through technology.
Dixon joined Mexcor from Big 4 consulting leader Ernst & Young, where he offered his extensive industry background in leading technology transformations to help Fortune 500 clients create long-term value for their organizations through technology-enabled initiatives and enterprise-wide business transformations. Dixon’s educational background includes dual degrees from Baylor University in both Finance and Information Systems.
Sales Leadership
Chris Pettie
National Sales Manager
“Enthusiasm Matters.” Mr. Pettie joined Mexcor in 2008 as a Regional Manager for 18 States. Currently serving and supporting Distributors in 43 States, Regional Managers and Brokers in the role of National Sales Manager. Mr. Pettie has 28 years in the On-Premise channel and was one of Mexcor’s initial customers in 1999.
Ross Majewski
SVP of National and Strategic Accounts
Ross Majewski joined in December of 2020 as the SVP of National and Strategic Accounts responsible for setting a long-term strategy and executing annual plans with Mexcor’s largest customers.
He is a seasoned commercial leader with 20 years of cross-functional experience in national accounts, field sales, brand management, trade marketing, and sales operations roles with industry-leading companies. He holds both a BA and an MBA from the University of Texas at Austin.

Most recently, Mr. Majewski led the National Accounts Off-Premise Division of Sazerac, the largest distiller in North America, where he was responsible for delivering 20% of the company’s US sales by partnering with grocery, club, mass, drug, liquor, and convenience store retailers. During his tenure, he grew the private label portfolio into the dominant industry leader in addition to leveraging over 350 national brands.

Prior to Sazerac, Ross was with Treasury Wine Estates responsible for the Publix and Total Wine businesses nationally. At MillerCoors, he developed a general-management skillset through frequent promotions across key commercial and operational functions.
Joe Norton
Director of Business Development
"Make joy your job and your job will become joy." – Will Bowen Joe is a 40 year veteran in the Liquor Industry. He joins Mexcor as Director of Business Development.
He comes to us after serving as Vice President of Mango Bottling. He has worked with many large Liquor Companies such as Proximo, Cruzan and Seagram’s in creating their 50ml products and getting them produced. Joe has a broad range of experience in Liquor Brand Creation, Marketing, Manufacturing, Distribution, Training and Sales. Joe will have a “hands-on” role in building up brands, opening new states, developing Sales programs, introducing new Marketing Ideas, training the Mexcor Sales Force and visiting many of our key Retailers. Joe’s enthusiasm and experience will help Mexcor achieve our goals.
Dave Morgan
vice president
(package store division)
“Just do. Do your job, do it well, do it with pride, and passion. Take initiative, and let the numbers speak for themselves.” Mr. Morgan began with Mexcor as an entry level Sales Representative, during which time, he consistently exceeded the expectations of his peers and supervisors. Shortly after, Mr. Morgan was promoted to South Texas District Sales Manager where he coached and developed Sales Executives to Sales Managers, teaching them to develop a strong and cohesive team. His attention to detail and pursuit of perfection propelled Dave Morgan from an entry level Sales Executive, to South Texas District Manager, to his current position of General Manager of Texas. Mr. Morgan has his Bachelors of Arts from the University of Texas at San Antonio.
Nicholas Alexander
President of Mexcor Florida
“Life is what you make it” For Mr. Alexander, business is about family, and family is about business. Mr. Alexander was mentored by an entrepreneurial father, John Alexander, who escaped Cuba and threw himself into building several Miami distribution businesses. In the process, John Alexander and his wife Ana Maria inspired a strong work ethic in Nicholas. That ethic drove many of Nicholas’ accomplishments, including a golf scholarship to Spring Hill College in Alabama. After two years, Miami and family drew him back to South Florida. He completed his business degree at FIU with cum laude honors and worked in an accounting firm while attending classes. A return to the family business followed. He then launched a Cigarette distribution company with his Father, and drove the business to upwards of 2 million in monthly revenue in the state of Florida. He later moved on to launch his family wine and spirits import and distribution company in Miami. Since February 2016 Mr. Alexander has been Director of Operations/Sales at Mexcor Distributors of Florida.
Marcelo Martinez
Vice President
mexcor California
“A man who wants to do something will find a way; A man who doesn’t will find an excuse.” – Stephen Dolley, Jr.
Working his way up from Sales to his current role as VP of Mexcor California, Marcelo Martinez has been a driving force within MEXCOR for several years. Marcelo holds a double major in Economics and Finance from UIA (Universidad Iberoamericana) and a specialization in International Trade and Commerce from UCLA (University of California Los Angeles), and is a Certified Tequila and Mezcal Sommelier. His passion for Latin American heritage radiates in his desire to emphasize the culture’s vivaciousness, strength, and variation of its traditional spirits within the market. As one of Mexcor’s young leaders, Marcelo has been able to grow our business with fresh eyes and modern tastes, ushering in a new generation in the largest market in America.
Braxton Cooper
vice president - Fine Wine Division
“Genius is 1% inspiration, 99% perspiration.” – Thomas Edison
Mr. Cooper began in the Wine and Spirits industry over 25 years ago as a warehouse worker and delivery driver. Over the years, he has learned, and eventually run, each division inside wholesale distribution.
In 2006, he helped create a wine and spirits distribution company from the ground up. Braxton understands this business is about relationships. He has a passion for building and growing the business and partnerships.
In 2015, Braxton joined the team that would one day become MPWS as Texas State Manager. He is currently the Texas State Sales Manager for the entire MPWS Division of Mexcor.
Sales Leadership Texas
Justin Simmons
general sales Manager
mexcor fine wine division
Wade Cooper
business development
mexcor fine wine division
Wade began his career in the wine business in 1993 with Prestige Wine Cellars. Over the next 12 years he moved up the ranks of the company and increased his personal sales by 15% annually. In 2009, he moved to Avante Brands as the State Sales Manager where he continued to generate sales increases while hiring sales reps to work the market. He transitioned to Pioneer Wine Company in 2015 as the State Sales Manager and merged with Mexcor Fine wine in 2019. Wade’s strengths lie in his ability to create relationships with major retailors and sales reps. He proactively sources inventory to allow retail chains to have the best products for their customers.
Adam Howard
Regional Manager - North Texas
(package store division)
“I’m not going to maintain the status quo and hope the outcome changes. That’s the definition of insanity” – Mike Tomlin, Pittsburgh Steelers Head Coach.
Mr. Howard’s career in the beverage industry started in 2005 while he was completing his marketing degree from the University of SC Aiken. His next 15 years were spent building one of the top retail chains in the South Carolina and Georgia market. He has a passion for the industry and a deep understanding of the value of relationships. In 2020, he brought his industry experience to Mexcor in North Texas and has been implemental in helping train and coach the sales team. Adam’s love for wine and spirits has taken him all across the globe. From start up whisky distilleries in Australia, local grappa producers in Croatia, to some of the best know distilleries in Scotland and the US. “Alcohol is a universal language. It may look or taste different depending on where its made or what its made from, but its always meant to bring pleasure to your life and bring people together. That’s why I love this industry”.
Spencer Crawford
Regional Sales manager
Houston area
(package store division)
“Winning isn’t everything…but it sure beats anything that comes in second.” - Paul “Bear” Bryant
SpencerCrawford grew up in West Texas which is also where his career began in the beverage industry. Early on he took a position as a merchandiserbut rose through the ranks rapidly.Spencer’s diverse experience includes both on and off premise account development. He has managed beer, wine and spirits selling divisions. He’s championedstate level marketing, portfolio management and trade development roles. Most recently he managed multiple states and multiple wholesalers with C. Mondavi and Family Wines before joining the team at Mexcor International. Spencer is at his best when he is tackling complex situations; he focuseson core fundamentals that include but are not limited to communication, building relationships, education, product knowledge, self-actualization, and process improvement. Spencer’s philosophy is to pay it forward and always be passionate about building people and brandsfor the future.
Robert Robles
Regional manager
south texas
(fine wine division)

Troy bailey
Regional manager
north texas
(fine wine division)

Myers Gonzalez
Regional manager
south texas
(package store division)
Mr. Gonzalez started in the liquor industry 19 years ago as a private bartender and consultant. Over that time, he has worked his way through many avenues of the business from bar back, delivery driver, chain manager and sales executive. In 2010, he built his own consulting company helping liquor stores and bars rebuild their business models from the ground up. Myers has learned the business from the inside and knows how to partner with customers from the other side of the counter. In 2013, Myers joined Mexcor as the sales executive of South Texas. He is currently Key account manager for Twin Liquors, WB Liquor, and South Texas Regional Sales Manager.
Tom jensen
regional manager
houston area
(fine wine division)

Key Roles
laura jolly
human resource manager

Rebecca Morgan
Omni Channel Marketing Manager
Rebecca Morgan joined Mexcor in 2014. In her role as Omni Channel Marketing Manager she is involved with managing our brands and Marketing efforts, both On and Off Premise. She is highly involved with brand development, new product launches and supplier coordination.
Morgan received her Undergraduate BBA in Marketing from St. Mary’s University and an MBA in Marketing from the University of Texas at San Antonio. Prior to joining Mexcor she worked with two established Advertising Agencies in San Antonio and prior to that she was a part of the team that helped launch the San Antonio Scorpions FC, now SAFC.
Her industry knowledge and ability to understand consumers from her background have helped us to establish our Marketing efforts and develop plans for exponential growth in the future.
Monica Lovejoy
Portfolio Manager
mexcor fine wine division
Ms. Lovejoy is a wine and spirit category expert with twenty-seven years in the industry. She joined Mexcor’s Fine Wine Division in 2019 as the Wine Portfolio Manager for Texas. Prior to joining Mexcor, Monica worked for Southern Glazer's Wine and Spirits in various roles including; sales management (retail and on-premise channels), trade development/portfolio management, and leading enterprise/state training projects. She also rounded out her vertical knowledge and worked as a winery sales manager for the region. Currently, Monica's responsibilities at Mexcor include; developing and maintaining supplier relations, pricing and ‘route-to-market’ strategy, corporate and supplier margin performance, supply chain management, and counseling sales teams for increased volume opportunities and execution.
Melanie Lewis
Portfolio Manager
MEXCOR Fine Wine Division
Mitzi Ferranti
Compliance Manager/Import
Company Sales Support
Tom Stephens
Director of Purchasing
"Things are only impossible until they are not."

Tom joined Mexcor in 2002 when the company was still in its youth and has played an active role in forming it from the ground up. He spent the early part of that time handling warehouse picking, order entry, inventory control, accounts receivables, state compliance and purchasing. As the company grew and relocated, he shifted focus and went on to work as operations manager, purchasing manager and the newer role of maintaining Mexcor’s customs bonded warehouse for imported products. Since 2012 he has become fully dedicated to Mexcor’s purchasing, logistics and bonded warehouse as Director of Purchasing. He now continues to expand on 19 years’ experience in alcoholic beverage procurement and has endeavored to bring controls and structure throughout the buying and stocking process. His eye for detail drives his passion for success.
Blake Villarreal
Director of Portfolio & Purchasing

Stephanie Traconis
Assistant to CEO