Whether "conventional" or "unconventional", MEXCOR's mission, through its employees' passion and pride, is to cultivate relationships with our suppliers by building our brands, while providing impactful service, innovation and value to our customers and our community.
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Eduardo J. Morales is the President and CEO of Mexcor International and The Morales Family of Companies. He is described as a visionary with a deep passion for “People First” and centered on others’ success.
Originally from Veracruz, Mexico, Eduardo is a 4th generation entrepreneur with over a century of family history in the alcohol industry. With this distinct advantage, Eduardo’s vision has been able to recognize business needs and demands on a national and global scale. Eduardo prides himself in leveraging cutting-edge technology and taking an innovative approach in all areas of his multi-company portfolio. Strong relationships with his clients, suppliers, and partners are fostered by his strong leadership abilities.
Through its three guiding principles of All-in, Future Thinking, and People focus, Mexcor's mission is to uplift its employees and to celebrate life. As the company develops as a premier Hispanic-owned distributor and importer of beverages, these fundamental principles serve as the strategic vision of the organization.
On a community level, Eduardo dedicates significant time and resources to initiatives benefiting children and underserved communities with organizations such as Tanzania Education Corporation, Danbury Independent School District, and a number of other regional and international organizations. He most recently assisted in raising $1.6 MM for the Shriners Children's Hospital in 2022.
In response to the COVID-19 Pandemic, Eduardo and Mexcor donated approximately 3 million dollars of personal protective equipment (PPE) to Houston-area hospitals, schools, and churches. He actively invests through Morales Capital Group, LLC in a number of different industries.
Eduardo belongs to the Young Presidents’ Organization-Gulf Coast Chapter, and Wine & Spirits Wholesalers of America. He serves on the Community Advisory Council at Lone Star Campus-Cypress Center and is a member of the Truist Bank Advisory Board.